Our Mission

We design watches that help you unplug yourself from the constant barrage of notifications and alerts, and reconnect with the most important thing we have -- time! Time for family, time for friends, time for fun. Now is the time to reduce the notification wormholes that have wasted countless minutes and hours. As a society we’ve lost an appreciation for the tangible, the mechanical, and specifically the art of fine watchmaking.

With exposed balance wheels or full skeleton dials, each Archetype timepiece gives you a glimpse into the mechanical engine that keeps track of the time. As you wear your Archetype, a rotor on the back winds the mainspring which stores and then releases the power needed for timekeeping − NO BATTERIES! NO CHARGING!